Verace
Maddalena Frizzera, 23, was born and raised in Verona and holds a degree in Urban Planning from the Politecnico di Milano.
An urban planner, she works on urban participation projects and in publishing. At Verace, she is responsible for collaborations with Public Administrations and for editorial projects.
Verace is an organization founded in 2025 in Reggio Emilia by seven young urban planners, photographers, architects, and filmmakers. Operating through a model that combines media, culture, and urban regeneration, Verace aims to support the development of the Emilia region by focusing on culture and the sense of place.
With an innovative economic model and a multidisciplinary team, it works on a new approach to culturally driven urban regeneration. In recent years, it has collaborated with various institutions, brands, and festivals such as Fotografia Europea, Placemaking Week Europe, the Municipality of Reggio Emilia, and Salewa.