Giovanna Zucconi

A cultural journalist for national newspapers such as La Stampa and L'Espresso, the creator of Effe magazine for Feltrinelli, Giovanna Zucconi has also worked for a long time as an author and TV host on cultural programs such as Gargantua, Pickwick and Sumo and has collaborated with Che tempo che fa. But her passion and expertise in storytelling takes many forms, not limited to verbal storytelling: since 2012 she has also been an entrepreneur, founding her own research perfumery brand Serra & Fonseca, with which she creates custom fragrances for stores, festivals, exhibitions and for other brands.