Deda Fiorini

Among the most highly regarded Storytellers in Italy Deda Fiorini has created methods for developing creative content. These methods are now a subject of study and she has been teaching them for 2 years for the Public High School, the European Institute of Design and other Italian Institutes. Interviewed by La Repubblica for her innovative approaches, in 2020 her first Book "Storytelling Design thinking and Copywriting " becomes a best seller in the industry and her lecture filmed at SMAU is awarded as the most appreciated and viewed video ever in Italy. Deda Fiorini to date has founded and coordinates Two Theater Academies of which one is national and directed by actor Ivano Marescotti, The Writers' Circle, Urban Fabrica and the European Experimental Center for Art Theater and Communication. He is head of communication for a major Emilia-Romagna health circuit. He is a speaker for Festivals and Events such as Web Marketing Festival, Campus Party, Festival della Crescita and from April 2021 he will be the official face of SMAU and will hold short in-depth videos on communication and strategic creativity. His lectures are a dip in icy water. So get ready for something different from the usual...and get ready to...jump into the void.